The Ambition Festival runs from July 23rd – 26th and will take over the town for four days of music, comedy, theatre, spoken word, dance and art, using around 30 venues and performance spaces to deliver what the organisers promise will be a wide and varied range of entertainment to suit all tastes.
Alongside main shows at the Fairfield Halls, the plan is for entertainment to be staged in smaller venues such as pubs and halls, as well as at Croydon Minster. Outdoor events will feature too with stages in North End, Mint Walk, Queens Gardens, Fairfield Gardens and at Platform by East Croydon station. Consideration is also being given to using unconventional locations, such as rooftops and old, disused buildings around the edges of the town centre.
Festival manager, John Bownas, said: "We've already got well over 100 acts booked to perform and there are more names being added every day.
“We've had a huge amount of interest in performing and applications have come in from across the country, as well as from as far afield as South America and Japan.”
The festival is welcoming approaches from other music and arts organisations with ideas about how they could take over a stage or venue for a day or even the whole weekend.
Already on board are dub and reggae innovators Ariwa Sounds, street performance champions Busk in London, comedy experts Heroes of Fringe, specialist band booking agency GastroPub Live, spoken word promoter BoxedIn, and local live music club night, Stand.
For more information about what’s planned, visit the Ambition Festival website www.ambitionfest.com.
Tickets for next Friday’s Launch Night cost £6.50 and can be bought in advance or on the night at Croydon's Fairfield Halls.