The London Ambulance Service's 'Shockingly easy' campaign is being backed by Croydon Council in an effort to raise awareness of the importance of public and workplace defibrillators in improving people's chances of survival from a cardiac arrest.
Experience shows that around 32% of people survive a cardiac arrest in a public place but this figure can rise to 80% where there is a defibrillator available in a public place and someone trained to use it.
As a consequence, local businesses are being urged to purchase a defibrillator or to have an existing one accredited by the London Ambulance Service.
Last year, on the first anniverary of Croydon becoming a Heart Town, ambulance crews taught shoppers in the Whitgift Centre how to save a life with a defibrillator, using resuscitation dummies to show how easy it can be to save someone's life in just a matter of minutes.
The Council’s offices at Bernard Weatherill House are already equipped with London Ambulance Service accredited defibrillators and it is hoped that other organisations in Croydon will follow suit.
For more information on how to get a defibrillator for your organisation and training on how to use it call the Shockingly Easy campaign on 020 7783 2366 or visit www.londonambulance.nhs.uk/shockinglyeasy