‘Croydon’s Festive Fantasia’ will be the dazzling centrepiece of the town’s 2017 Christmas celebrations and will feature six specially-commissioned films showcasing the talents of local performers, projected up to 120 feet in height onto three key sites in North End and High Street during the course of the festive season.
Produced by 3D projection mapping specialists, Double Take Projections, the five-minute long animations embrace the twin themes of ‘light’ and ‘celebration’ and include performances by ballerina and Royal Ballet dancer Tara-Brigitte Bhavnani; Indian dance artist and artistic director Malti Patel; critically-acclaimed street theatre specialists, The Human Zoo Theatre Company and Croydon-based dance company SLiDE which works to give people of all ages and abilities the opportunity to dance.
The first in the series of animations will premiere in North End at 5pm on Saturday, 18th November and will be the highlight of an afternoon of free family entertainment staged from mid-day.
“We have decided to break with tradition this year and deliver something that we believe will not only be literally massive but also truly memorable,” commented Croydon BID chief executive Matthew Sims.
“Instead of organising just one afternoon of activities to mark the start of the festive season, we are bringing these absolutely stunning giant animations to town and extending our celebrations to embrace the entire five week festive period so that as many people as possible are able to come and enjoy everything that our fantastic town has to offer, while experiencing for themselves these dazzling animations, which simply have to be seen to be believed.”
‘Festive Fantasia’ is the focal point of five weeks of ‘Christmas Spectacular’ celebrations organised by Croydon Business Improvement District (BID) in conjunction with Croydon Council. The main highlights of the programme are:
Councillor Tony Newman, leader of Croydon Council, said: “As London’s growth borough, Croydon is changing dramatically, and that change is set to continue for the next few years as we experience the largest level of investment the town has ever seen. So it’s only fitting that we look at new ways of celebrating this time of the year, and this programme of projections and entertainment looks amazing.”
Paula Murray, Creative Director at Croydon Council added: “This project is a brilliant way of celebrating local talent at the same time as bringing colour and movement to the walls of the town centre. The team putting them together have a huge amount of experience and this will be a real treat for early evening shoppers or those coming out to enjoy Croydon’s nightlife. Our bid to be London’s first Borough of Culture is going in very soon, and these projections are a literal example to show the judges how the arts in Croydon are really ‘looking up’.”
Steven McConnachie, Director at Double Take Projections said: “We are really excited to be so closely involved with Croydon’s Christmas celebrations. To be projecting over such an extended period of time on such a busy high street is a great opportunity for us to showcase what we do – it’s literally going to be massive. We have got to know Croydon very well over the last year and have come to realise how much amazing artistic talent there is in the area.”
To find out more visit our events website www.checkoutcroydon.com.