The Team

Matthew Sims

Chief Executive Officer
020 8603 0050
Working side by side with the Board of Directors, my role is to determine the strategic direction of Croydon Town Centre BID Ltd. My objective is to engage with all levy payers, partners and stakeholders to ensure value is added. Focusing on the five principles we have determined as part of our term, I will work with my team to deliver positive results for Croydon Town Centre.

Shaun Webster

Head of Operations
020 8603 0055
My focus is on leading, developing and delivering on key operational aspects of the Croydon BID delivery plan that affect place. I lead on creating and developing an interactive programme of innovative, up to date activities focused on arts, culture and music. Furthermore, I am responsible for the cleansing and greening programmes delivered by the Croydon BID to ensure our town centre is as vibrant and fresh as it can be. Finally, working with our ambassadors, I am focused on making sure your welcome to Croydon town centre is a positive one.

Keely Dench

Business Support Manager
020 8603 0052
Working with you, our levy payers, developing strong valuable relationships that add value to your business is my primary concern. I lead on all business engagement activities for Croydon BID, developing the projects and initiatives aimed at keeping you up to date and informed on our activities and changes to your town centre. Working with the CEO and colleagues, our aim is to provide you with the one to one support you deserve, offering customary support when and where you need it. I am responsible for delivering the Check Out Croydon loyalty scheme and providing in house support to the CEO.

Natasha Gray

Marketing & Communications Manager
020 8603 0053
With overall responsibility for creating and developing the marketing and communications strategy for Croydon BID, digital and print, I support the business community with marketing and promotional campaigns while managing the production and delivery of all event marketing collateral, creating the content for our two websites and five social media platforms, writing Media Releases and delivering any other marketing or communication requirements. Working with our many partners, I lead on the development of campaigns that support the positive messaging of our growing town centre during a time of major regeneration.
For all press and media requirements, please contact me directly.

Cheryll Wright

Business Crime & Safety Manager
020 8603 0054
Safety and security in the town centre is the number one priority for Croydon BID. I am responsible for developing the strategic direction for our safety and security agenda, creating and delivering the very necessary projects and initiatives that support your business against anti-social behaviour and business crime. I have sole responsibility for delivering our award winning Business Crime Reduction Partnership, working and communicating with members and BID levy payers to support your needs on reducing the impact of crime on your business. Our safety and security agenda is a collaborative approach and therefore I manage all stakeholders and partners influencing the safety and security agenda on your behalf.

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