BOXPARK Croydon to welcome giant The Elf on the Shelf® this Christmas – and you can name it!

Croydon Business Improvement District (BID) and BOXPARK Croydon are bringing festive magic to the town centre with a towering 15-foot The Elf on the Shelf® Scout Elf – and this year, visitors get to name it!

From 1st–24th December, BOXPARK Croydon will welcome the giant Scout Elf®, spreading holiday cheer and providing the perfect backdrop for festive photos and family fun. Alongside the Scout Elf®, families can enjoy a variety of seasonal activities, making BOXPARK the ultimate destination for festive celebrations in Croydon.

To make the experience even more special, Croydon BID, BOXPARK & PLAYBOX are launching a new Elf-naming competition. Last year’s winning Elf name was ‘Elfis,’ and now the 2025 Scout Elf® is ready for a fresh, magical moniker!

Visitors can submit their name suggestions on Instagram @boxparkcroydon. The winning name will be announced on 1st December, with the lucky winner receiving £50 in BOXPARK food vouchers, £50 BOXPARK bar vouchers and a free family gaming session at PLAYBOX.

Families are also invited to join the fun with BOXPARK’s mini The Elf on the Shelf® adventure, taking place daily throughout December. Each day, a mischievous mini Scout Elf® will appear in a new spot around the venues – from mixing up mocktails at the bar to playing games in PLAYBOX, or joining the festive fun among the food traders. Families can hunt down the elf, snap a selfie, and show their photo at the bar to receive a special festive treat to take home.

Christmas is all about having a little fun, and what better way to kick off the season than by welcoming back our Elf on the Shelf®! This year, we’re excited to partner with BOXPARK Croydon, where our 15-foot Elf will take pride of place all December, spreading festive cheer to everyone who lives, works, or visits the town centre. What’s more, we are excited to offer the community the chance to name our Elf on the Shelf® for a chance to win big at BOXPARK Croydon.
Matthew Sims, Chief Executive of Croydon BID
We’re delighted to be partnering with Croydon BID to bring something seriously supersized to Christmas this year. These interactive, playful moments are what bring the community together, and this year’s 15-foot Scout Elf® is set to be a real highlight. We’re excited to make BOXPARK a hub for shared festive moments and community spirit this December
Ben McLaughlin, Chief Operations Officer at BOXPARK Croydon

Join the festive fun at BOXPARK Croydon from 1st–24th December 2025! Meet the 15-foot Scout Elf®, take part in the Elf-naming competition on Instagram, and enjoy daily festive activities. For full details, visit croydonbid.com/whats-on/elf-on-the-shelf-2025.

 

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