Social Media – @checkoutcroydon
Across Instagram, Facebook and TikTok, social media delivered 211,000+ reach, 18,000+ engagements and 400+ new followers, driven by a mix of storytelling content, seasonal campaigns and business features.
A key highlight this quarter was the launch of Hidden Voices, a short-form video series created with East Croydon Cool and a local documentary filmmaker, Sayedul Abrar. The campaign shines a light on skilled but often overlooked roles across the town centre, with featured businesses including Rawlings Opticians, Freshfields Market, and Hewitts of Croydon.
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Seasonal and campaign-led content also performed strongly. Croydon-themed Valentine’s Day cards generated over 3,000 engagements including 1,847 shares, while World Book Day content in partnership with Waterstones Croydon showcased staff recommendations from store manager Julian.
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The opening of Clip ‘n Climb Croydon was also supported through social content, including infleuncer colloborations, helping build awareness of the new attraction among family audiences and local visitors.
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Website – croydonbid.com
The Croydon BID website recorded 15,637 visits during Q4, with strong performance driven by new openings and practical, visit-led content.
The top-performing article was the Clip ‘n Climb Croydon launch feature, which generated over 4,000 views and became the most visited piece of content for the quarter.
A new seasonal guide also launched: “New shops, cafés & experiences to explore in Croydon town centre this spring”, highlighting recent additions including The Village Table, Soul-Full, Grumpy Goose Café, Clip ‘n Climb Croydon and Tooth Club.
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Overall, traffic continued to show strong interest in content that helps people discover what’s new and what’s happening locally in the town centre.
Businesses can get in touch with Croydon BID to share news, updates or event information for inclusion on the website.
Email Marketing
Email marketing activity generated 38,500 sends with a 26% open rate, maintaining consistent engagement with local audiences throughout the quarter.
Monthly “What’s On in Croydon” newsletters continued to provide updates on events, campaigns and town centre activity, while targeted Checkout Croydon solus emails highlighted seasonal offers such as Half Term and Mother’s Day, helping keep local deals visible at key moments in the calendar.
Click here to sign up to our monthly ‘What’s On’ newsletter.
Checkout Croydon Card
The Checkout Croydon Card continued to grow rapidly this quarter, reaching 6,900 members with 912 new downloads between January and March.
New offers added during Q4 included discounts at Miniso (15% off £20+) and Coco & Nut (10% off total bill), supporting ongoing engagement with town centre businesses and providing users with easy access to local savings.
You can view the full Checkout Croydon Card performance update here: https://bit.ly/3Qc3TEK.
To sign up to the scheme or explore current offers, visit https://croydonbid.com/checkout-croydon/ — and businesses can upload their own offers directly via https://croydonbid.com/add-your-offer/.
