Croydon BID supplied additional funding to maximise the impact of the grant and provided all operational management for the planning, scheduling, and monitoring of all works.
In total, the Croydon BID cleansing team have provided 280 hours of heavy cleaning and chewing gum removal, over the course of 25 nights, in North End, George Street and Church Street.
To make the bins in the town centre more prominent, bold signage has been installed by Croydon Council, intended to deter further gum littering, by reminding consumers to bin their gum.
Previous pilots in other parts of the UK of the behavioural change signage have reduced gum littering by up to 64%.
The £20,000 funding was awarded to Croydon Council as part of a package of up to £10 million, paid for by major gum manufacturers, including Mars Wrigley and Perfetti Van Melle, to tackle chewing gum stains. The investment is being shared across local authorities in England and will be spread over five years.
For more information on the project, please visit Keep Britain Tidy Chewing Gum Taskforce.