Croydon Council supports Unibail-Rodamco-Westfield masterplan

The regeneration of Croydon town centre has reached a significant milestone, after the Masterplan Framework for Whitgift and Centrale shopping centres and surrounding area, was endorsed by Croydon Council.
Developers Unibail-Rodamco-Westfield (URW) have submitted the framework ahead of a planning application, setting out the principles to redevelop the ‘North End Quarter’ into a vibrant, mixed use centre. This would include homes, shops, cultural venues and public spaces.

It has been developed by URW in collaboration with the Council and following engagement with residents, businesses and community groups and at the Croydon Urban Room.

The Masterplan Framework proposes the creation of a better-connected town centre through a network of public spaces, green areas and pedestrian friendly streets. Historic landmarks, like the Whitgift Almshouses and landmark Allders building, will be conserved and integrated into the future vision.

URW’s Masterplan Framework for the North End Quarter seeks to align with the Council’s vision for the wider town centre area and the submitted Partial Local Plan Review.

At the same time, a new inward investment plan, ‘Unlocking Croydon’s Potential’, sets out how the Executive Mayor and Council will bring partners, developers, investors and communities together to support regeneration and create economic opportunity.

The Amplifying Surrey Street project is also underway, which aims to protect and drive growth of the historic market; reactivate empty shops and spaces for use by culture groups and create safer, greener public spaces. The project is funded by the Greater London Authority (GLA) and Croydon Growth Zone.

URW’s Masterplan Framework was endorsed by Croydon’s Planning Committee on Thursday 27 February. The next stage will be for URW to progress more detailed design and masterplanning work, before submitting a planning application to the council.

Our vision for the North End Quarter is one that will revitalise Croydon’s town centre through a truly mixed-use offer, while celebrating the areas unique heritage. We are pleased to have this support from the council, allowing us to embark on next stage designs with input from our NextGen Panel who will be appointed shortly to help shape the proposal.
Penny Cameron. Head of Development at Unibail-Rodamco-Westfield

This article was published on yourcroydon.com. Full article available here: https://news.croydon.gov.uk/croydon-council-supports-unibail-rodamco-westfield-masterplan/.