Alongside her role, Dana chairs the PPF’s Diversity and Inclusion Sponsorship Group, co-founded its inaugural employee network group for gender, and co-leads the Race Action Group. She is also a Steering Group member of the Diversity Project, reflecting her commitment to fostering inclusive workplaces.

Dana has been a committed and valued member of the Croydon BID Board, contributing her expertise and knowledge to initiatives that support Croydon’s town centre business community.

Reflecting on her new appointment, she said:

Croydon BID represents over 400 businesses, focusing on creating a safer, cleaner, and more vibrant environment for businesses, residents and visitors. Dana’s leadership marks an exciting chapter for Croydon BID as it continues to champion local businesses and drive positive change in the town centre.

Dana will officially step into the role on 6th January 2025, succeeding Joanne Bailey, former Centre Manager at Centrale & Whitgift Shopping Centres.

Our Board of Directors and Observers is made up of representatives from a range of local businesses, who play a key role in shaping the direction of Croydon BID. Meet the members of the Croydon BID Board of Directors and Observers by clicking here.