We are the UK’s specialists in frozen food, focused on providing quality, affordable food for families. With 30,000 colleagues embedded in communities the length and breadth of the UK, we have been committed to the British high street for more than 50 years.

Iceland Foods is a unique British food retailer with over 900 stores throughout the UK. We are the UK’s leading specialist retailer in this category and we seek to capitalise on this key point of difference, while steadily improving consumer perceptions of frozen food through our “Power of Frozen” marketing campaign.

Iceland brand prices are benchmarked to ensure that we offer the same quality as the major supermarkets at a lower price, or better quality at a matching price.