Waterstones take pride in having successfully resisted the perceived challenge posed by e-readers and online competitors, initiating a programme of proactive expansion.

All Waterstones branch managers relish a considerable level of individual autonomy, operating their stores in a manner tailored to the preferences of their customers, guided only by minimal central suggestions. The booksellers at Waterstones have a genuine passion for their products, finding great joy in promoting high-quality books.