Female UK Unemployment Charity opens its doors

Smart Works, the UK women’s unemployment charity has opened a brand-new centre in the heart of Croydon, at Centrale Shopping Centre. The charity will help support women across South London and the surrounding areas with the clothing, coaching and confidence they need to get the job and transform their lives.
With an estimated 38,000 women unemployed across the South London boroughs, the charity will provide a lifeline for many who are facing increasingly challenging economic circumstances.

Smart Works has been running since 2013, starting in North London and has helped almost 30,000 women in the pursuit of employment. The core service is available to any unemployed woman with a confirmed job interview and includes a free high-quality interview outfit, hers to keep, and an hour with a trained volunteer coach providing personalised advice and support ahead of the interview.

When they get the job clients are welcomed back for a second dressing where they receive an additional five pieces to make up a capsule wardrobe.

72% of the women who currently use the Smart Works service go on to get a job within a month of their appointment.

This is a milestone moment for Smart Works and our operations in London. The need for our service has never been greater and we know from the data we have that there are tens of thousands of unemployed women in this area who can benefit from a service like Smart Works.

Having a job means so much more than financial independence, for many it’s about a sense of identity and purpose. With this new centre we’ll be able to help thousands more women find that purpose, get the job and transform their lives.

Kate Stephens, Smart Works CEO
The Smart Works service was truly transformative. It made me think differently about myself and what I can achieve. To know that this service will be more readily available to unemployed women in my local area is incredible. I can’t wait for more people to experience the confidence boost that I did when I came to Smart Works.
Ellie Walker-Todd, South London resident and previous Smart Works client

Referring a client

Call the team on 020 7288 1770.


Smart Works service relies on interview appropriate clothing to help a woman feel equipped, confident, and more likely to succeed at interview.

Smart Works welcome donations of high-quality clothes in all sizes, but they are in particular need of size 16 and up.

Clothing donations need to be high-quality, interview-appropriate, and in nearly new condition in order to help clients feel confident and empowered before their job interview.

You can deliver your clothes in person to or arrange to send by post or courier.

Organising a clothing drive

Many organisations run a clothing drive on behalf of Smart Works, which is an easy and fun way to secure a large number of clothing donations, and ensure that great quality clothing is put to the best possible use. If this sounds like something you’d like to do download the clothing drive pack here.

Get in touch with the team and they will be able to help answer any questions you might have.


Smart Works is powered by a community of skilled volunteers who use their time, talents and kindness to help clients.

If you’re interested in becoming a volunteer and you have a passion for empowering women and believe that you have what it takes to make a difference, simply fill out this form and email it to Volunteers.

Smart Works South London, Unit 52-53, Lower Mall Centrale Shopping centre, 21 North End, London, CR0 1TY