Mythical Beasts trail entertains thousands during October half-term

Croydon BID, in association with BRICKLIVE and Centrale & Whitgift shopping centres brought a mythical beasts experience packed full of toy-brick creations to Croydon town centre.
Our free Mythical Beasts trail, from 22nd to 30th October 2022, provided visitors of all ages the opportunity to fully immerse themselves in an exciting adventure.

Visitors were encouraged to pick up a trail map from the Whitgift Information Desk and begin their search for the fifteen models, which were built with a staggering one million bricks.

They included the Hydra, a nine-foot-tall water serpent, which took a team of seven builders more than 900 hours to create, using more than 182,000 bricks.

Three of the fifteen mighty models were given centre stage in House of Fraser, Marks & Spencer, and Waterstones, resulting in increased promotion, footfall, and dwell time in these retailers’ stores.

Each BrickLIVE model came with an educational information board that shared fun and interesting facts about the beasts.

Visitors who successfully identified each beast along the trail were entered into a prize draw to win a £200 LEGO gift card.

Visitors collected 2,500 trail maps in total, and over 1,000 entered the prize draw.

We’re overjoyed with the response to our Mythical Beasts trail, which has provided so much fun and entertainment to many families this half-term. It’s been incredible to see the shopping centres filled with people of all ages exploring the trail, and to see the expressions on their faces when they’ve come to a halt in awe and excitement at the sight of each brick beast. Furthermore, we have successfully provided businesses with additional promotion and support during the half-term period, resulting in increased footfall and improved dwell time throughout the town centre.
Matthew Sims, Chief Executive at Croydon BID

In addition to the Mythical Beasts trail, there were free spooky activities for kids, hosted by Centrale and Whitgift shopping centres.

We had over 3,000 families attend our free ‘Spooky Season’ of slime-making, story-telling and wand-making workshops during the half-term. It was great to see so many families make a day of it, driving customer engagement in Centrale & Whitgift and on social media, with the Mythical Beasts trail proving to be a real highlight for the children. A big focus for us is bringing the community together through a programme of cultural events, and this is just a flavour of what’s to come as we enter our favourite festive season!
Dominique Stagg, Marketing & Events Manager for Centrale & Whitgift

It’s not every day that you come across an eight-foot-tall Cyclops in Croydon!