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‘MonsterVillain’ Trail Comes to Croydon

Perception and Image
Croydon BID, in partnership with Centrale & Whitgift shopping centres, is bringing a Covid19-safe, interactive activity to Croydon town centre, whereby families can go on the hunt to find ‘MonsterVillians’, which they can bring to life on their smartphones.
This free family trail of 10 ‘MonsterVillians’ is going live in many destinations across the UK to give families a socially distanced, contactless and fun activity to do in the October half-term holidays. Aimed at families with young children, the purpose is to deliver a fun way to provide entertainment and interest, as well as a shared purpose to walk around the town centre. 
 
The trail takes on average about 45 minutes to complete and, at approximately 1.5 miles or 3,500 steps, it should keep families fit and active too while providing a fun way to enjoy Croydon’s North End, the high street and shopping centres.
 
The ‘MonsterVillian’ trail works by utilising contactless QR codes, without the need for families to download or sign up to anything. 10 vinyl  monster stickers, all specially created for this project, have been placed  in shop windows around Croydon for families to track down. There is no need to actually go inside the venues, but some participating businesses are offering extra incentives to come in while you visit. 
 
When families scan each character’s unique QR code, the monster will come to life in an animation on their smartphone and they’ll learn their names, stories and ‘powers’. Younger children will enjoy spotting the colourful characters in shop windows and older kids, and grown-ups, can engage by hearing the stories. After finding all 10 MonsterVillains, families will be rewarded with free eBook, written specially for the trail.
 
Matthew Sims, CEO of Croydon BID, said:
“Croydon BID is looking at new, innovative ways to support our local businesses and ensure that families can enjoy Croydon town centre whilst respecting social distancing measures. So we are really thrilled to partner with Centrale & Whitgift to bring this exciting initiative to the town centre and hope that families have much fun in finding the ‘MonsterVillians’”.
 
Joanne Bailey, Centrale’s newly appointed Centre Manager said: 
“We are working hard to focus on socially-distanced activities for families of Croydon this year whilst ensuring our centres are safe to shop.  We are delighted to join Croydon BID in creating a fun and interactive activity for families of all ages to take part in a safe way that also supports Reedham Children’s Trust, a Croydon-based charity that supports vulnerable and disadvantaged children”.  
 
Martin Blackwell, former CEO of ATCM and the Charity Retail Association, who is coordinating the project nationally, said, 
“I loved the idea of a “safari on the high street”!  We had such wonderful feedback from families over the Summer we just had to create a new story. If something fun like this can help make families and kids feel good about going back out onto the high street in a safe way then we’ve done our job.”
 
If posting on social media, please use the hashtag #MonsterVillainSafari and tag the handles @checkoutcroydon (FB/IG/TW) and @centralecroydon (Instagram) and @centrale&whitgiftshoppingcentres (Facebook).
 

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