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Award Nomination for Back to School Safety Initiative

Perception and Image Safer Streets
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Croydon BID has been shortlisted alongside its partners for the work delivered in reducing crime and anti-social behaviour as part of The Small Business Friendly Borough Awards.

Supported by the London Region of The Federation of Small Businesses and London Councils, the awards provide an opportunity to celebrate local authority initiatives to support small and micro businesses.

Croydon Council has been recognised for its work to get hundreds of residents into jobs and support local businesses – by being shortlisted in three categories of an awards ceremony celebrating London’s small business initiatives.Croydon BID is in the running in one of the four categories for the “Best Programme to Reduce Impact of Crime on Small Businesses.”

Croydon BID’s investment in safety and the CBCP (Croydon Business Crime Reduction Programme) is led by Rebecca Molloy, Croydon BID’s Business Crime and Safety Manager. In September 2018, Croydon BID, Croydon Council and the Metropolitan Police co-ordinated a multi-agency approach to ‘Back to School’. The four day campaign was designed to reduce the fear of crime by providing a high-visibility presence in the town centre to support businesses while increasing the situational awareness of young people offering general crime prevention advice and engaging them on other key issues. It was imperative that positive messaging was issued prior to and during the Back to School campaign. Working side by side with the ‘Choose your Future’ campaign, a constant social media and communications presence was orchestrated from all partners delivering positive, helpful messages regarding Back to School. 

Police officers, Croydon BID team members, Croydon BID Ambassadors, Neighbourhood Support Officers (NSOs), School Pastors, Whitgift & Centrale Shopping Centres security teams and other support staff were present in the town centre from 3pm - 7pm with the focus of providing uniformed presence, prevention, disruption and a deterrent against knife crime, robbery and ASB. 

Working with Safer London Partnership, a central location was erected to engage young people in activities that focused on heathy relationships and safety. As a result in one day, they engaged with 26 pupils from over 5 local schools. 

The campaign delivered on supporting not only businesses in the town centre with reductions in reported crimes but provided the assistance, support, visibility and safety required for the young people of today. Croydon is clearly demonstrating a collective, joined up approach to fighting crime while providing the reassurance to those that live, work and visit our borough. 

Matthew Sims, Chief Executive of Croydon BID, said, 

“The nomination for The Small Business Friendly Borough Awards is a nomination for all the agencies that were involved in the successful Back to School, particularly Croydon BID, Croydon Council and the Metropolitan Police, and demonstrates the vital work delivered by Croydon BID and the CBCP as representatives of the business community.”

Croydon Council features is two other categories. Croydon Council’s nominations focused on how the authority facilitated the business-led small business commission, which engaged with local small and medium-sized enterprises (SMEs). This led to improvements in an already wide-ranging and innovative offer for businesses. These offers include the Croydon Means Business programme, which delivered support to more than 4,500 business delegates and the council’s free job brokerage service, Croydon Works, which has worked with more than 250 businesses to get more than 600 residents into work since September 2017.

The nominations also looked at how the council is committed to enabling local micro and small businesses to access public sector and other local contracts. The council has also been asked to speak on a panel about reducing crime, following the council’s bid demonstrating a strong collaborative approach with key partners including Croydon BID and the Metropolitan Police to reduce crime and anti-social behaviour.

The awards will take place at the Bloomsbury Hotel in London’s West End on Monday, 20 May.

The Small Business Friendly Borough Awards are run by the London Region of The Federation of Small Businesses and London Councils to celebrate local authority initiatives to support small and micro businesses. Winners will be announced on Monday 20 May.  

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