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Choose your future: Businesses urged to back Council campaign

Safer Streets
Croydon’s business community is being urged to back a high-profile campaign encouraging young people to make positive life choices in regard to staying safe and finding jobs and future success.

With 93,000 young people living in Croydon – more than anywhere else in London – Croydon Council has launched the Choose Your Future campaign asking young people to make positive choices in those areas of their life and urging residents, businesses and local organisations to support them.

The campaign which is already live on social media has been kick-started by the Council by:

  • 24 new apprentices being welcomed into roles at the Council;
  • Staging of Croydon Live, a jobs fair for 16- to 25-year-olds with live part-time, full-time and seasonal vacancies;
  • Giving young people the opportunity to take up the reins at some of the town’s leading organisations during Croydon Takeover;
  • Encouraging young people to get involved in cultural activity through Croydon Youth Arts Takeover;
  • Announcing plans to elect a young mayor and deputy mayor next spring;
  • Launching a youth engagement strategy to empower young people and
  • Encouraging local businesses to sign up for responsible knife retailing.

Councillor Alisa Flemming, cabinet member for children, young people and learning said: “I’m really proud that Croydon’s young people have such drive and determination – they want to do the right thing and they want to be successful – together we can give them the opportunities to achieve their goals and be the best they can.

“I’m calling on everyone in Croydon to get behind Choose Your Future – whether you are a young person thinking about what you want to achieve in life; a local business who could help to give them a step up; or a retailer that could help to keep knives off the street by acting responsibly. Everyone has a role to play.”

Councillor Hamida Ali, cabinet member for communities, safety and justice added:

“This campaign is an opportunity to unite all of us in Croydon in getting knives off the street and making the borough a safer place, for residents of all ages, but particularly for young people.

“By encouraging young people’s aspirations and supporting them to make positive choices, we can inspire the next generation.”

To support the campaign, the council is calling on local businesses to sign up with Croydon Works to offer careers mentoring such as speaking at school careers events, work experience placements, apprenticeships or employment for young people.  Businesses can also help by by displaying posters and pledging to support the campaign as well as selling knives responsibly.

To find out how your business can support the Choose Your Future campaign, visit:

Register with to get information, guidance and support to help young people into the world of work.

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