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Cronx Boutique returns!

Perception and Image
Following the huge success of their 2019 festive pop-up, Cronx Boutique returns to Croydon for a two-month alternative shopping experience.

Cronx Boutique is the brainchild of local creatives East Croydon Cool, Croydon Photographer and Johnny Howl Club, who will be showcasing their community inspired merchandise and love for the Cronx.

The Cronx Boutique will return to Caithness Walk (between Dingwall Road and East Croydon Station) from Wednesday 3 November until Friday 24 December, open from 12pm-8pm Tuesday-Friday and 10am-6pm on Saturdays and Sundays.

The team previously collaborated at Made in Croydon markets before establishing their own pop-up shop on Caithness Walk for Christmas 2019.

Now, emerging from the coronavirus pandemic, Cronx Boutique is determined to celebrate the great and good of Croydon by promoting local creative talent, including Three Piece Sweet (vintage clothing and vinyl), Ray Ray’s Flowers, So & So Studio (vintage jewellery), Mr Tinto (coffee), S.V.M (handmade dresses and accessories, and House of Lilah (artistic candles and teas).

If that’s not enough, there will also be the opportunity to savour some local sweet treats from Laborjee, Chatsworth Bakehouse and Dear Friend Bakery, with the whole experience set to the beats of Croydon FM.

The pop-up will be designed by Croydon-based creative consultant Laura Sawyer, juxtaposing chic black with organic materials to create “dark urban sparkle”.

Cronx Boutique provides a fantastic opportunity to shop local, support independent and creative brands, and score some unique Christmas present gifts for friends and family.

Glenn Foster, the Croydon Photographer, said: “High streets across the UK have felt the impact of online shopping, business rates and lockdown. The Cronx Boutique aims to show how retail can be re-imagined to better suit today’s consumer.”

Johnny, from Johnny Howl Club, added: “Supporting local and supporting small became worthy mantras during lockdown, and one we’re keen to support and see continue.”

Maddy at East Croydon Cool said: “We believe local creatives can play a vital role in the re-generation of the town centre, and hope that the Cronx Boutique can become a case study for the type of initiative that could be invested in.”

For more information about the Cronx Boutique, check out the Instagram hashtag #CronxBoutique or visit www.eastcroydoncool.co.uk/cronx-boutique

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