Croydon BID’s national Raise The Bar campaign campaigned to change Government policy and allow businesses with a rateable value of £51k+ in the retail, hospitality and leisure sector access to financial grants.
Supported by partners, businesses, politicians and consumers nationwide, Croydon BID changed Government policy, unlocking more than £1billion in financial support to save the nation’s high streets. Croydon BID have been recognised for not only their ability to drive and lead the campaign but the relatively small budget used to shine a light on an issue affecting thousands of businesses.
The Raise The Bar campaign was founded by Croydon BID and Mr Fox in April 2020 as the COVID-19 pandemic forced the closure of retail, leisure and hospitality businesses across the UK. Its central objective was to influence Government to increase the arbitrary business rates threshold requirement in the Retail, Hospitality and Leisure Grant from £51,000 to £150,000.
The BID ran Raise The Bar for 10 months delivering a media and lobbying campaign with specialists Kallaway achieving more 1,000 pieces of coverage, cross party political support, 15,000+ petition signatures and inclusion in high-profile lobbying campaigns run by UKHospitality and Merlin Entertainment.
Raise The Bar achieved its central objective with Chancellor of the Exchequer Rishi Sunak putting in place grant funding for businesses with a rateable value over £51,000 in February 2021 enabling over 150,000 businesses to access in excess of £1bn of financial support.
Matthew Sims, Chief Executive of Croydon BID, said: “Raise The Bar demonstrated how, as a collective, the BID community alongside its partners, its supporters and consumers could come together at a time of great need and shine a light on an issue affecting thousands of businesses.
“We are delighted to have been recognised for our efforts with the recent Drum Award nomination but equally understand that the road ahead for many busineses is a challenging one with greater support required to support our local, regional and national economy.”