The first week saw more than 10.5 million meals taken up under the offer, with Chancellor Rishi Sunak describing the figures as “amazing”, adding that those using the scheme were helping to support the hospitality sector. The scheme has seen over 100 local restaurants, pubs and cafes in a 5-mile radius of the centre of Croydon take part, with over 50 located in the town centre.
Springboard, the leading company in footfall data in the UK, reported that the most significant effect in the first week of the scheme was seen after 6pm. In small towns, the rise in footfall was highest. Due to the heavy rainfall that disrupted the previous week on week comparisons, Springboard focussed on Tuesday and Wednesday, where there was a 2.6% rise in footfall; however, they also said it might be too soon to judge the effect of the scheme.
To support the scheme, Croydon BID has produced tailored online and offline marketing. Street Ambassadors have distributed over 1,500 leaflets to residential and retail locations. A special edition newsletter was also sent to over 13,000 subscribers and we have effected a social media strategy across our Check Out Croydon channels (Instagram, Facebook, Twitter), creating engagement with local audiences. Furthermore, clear communication and links to resources were provided to our business members through the Croydon BID Covid-19 Hub and an extra InContact email.
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Millions of people have been taking advantage of the Eat Out To Help Out scheme, launched on 3rd August 2020. The government launched this scheme to encourage people to visit pubs, cafes and restaurants, who have been badly hit by the lockdown. Participating businesses are all offering people 50% off food and soft drinks, (up to a maximum of £10 pp) for any meal on Mondays, Tuesdays and Wednesdays throughout August .