Selecta has opened its new Foodies-on-the-go MicroMarket, which will offer fresh food choices 24 hours a day – and replaces the Pumpkin cafés at the station on a three-month trial. If successful, they may remain permanently and be rolled out across 100 other stations across the UK.
Along with 24/7 accessibility, Foodies will offer hundreds of healthy and fresh, hot and cold food and drink combinations, fitting the latest food trends and influenced by regional habits and preferences, smart fridges and free-standing coffee machines, and safety and hygiene measures with individual sustainably-packaged foods and contactless payment.
Selecta’s smart fridges are an alternative 24-hour, self-serve concept. By using scan and contactless payment, the fridges unlock to allow the customer to take any product they want as the scales register what is removed. The coffee machines will contain options from Pelican Rouge Coffee Roasters – Selecta’s own roastery – of Belgian heritage, which has been running since 1863. Selecta looks after everything from sourcing to roasting, to blending and serving to create high-quality coffee.
Paul Hearne, Managing Director, Selecta UK & Ireland commented on the latest opening: “We are delighted to offer commuters delicious fresh food and snacks from our Foodie on the go solutions. With a footfall of around 23 million, we can’t think of a better location to trial our latest offering at than East Croydon station.
“We hope commuters enjoy the convenience of a self-serve solution and the abundance of daily fresh food and drink options our MicroMarkets have to offer.”