Wimbledon Live gave an opportunity to provide the perfect place to relax and not only enjoy the tennis, but also enjoy the oasis in the centre of Croydon that was available for all.
An inviting space was created in the High Street so that people could enjoy the tennis and choose to sit either in the shade, under the trees, or in the sunshine. Many people chose to have their lunch in front of the tennis, and some people even seemed to be using the space for informal meetings. Additional marketing activity online and offline was used to attract more visitors.
The total audience for Wimbledon Live was 9,573 (a 48% increase on last year’s total), whilst event entry was 6,102 (up 54%). The average daily attendance on site was 469 people, with 190 at its busiest and most exciting moments.
Wimbledon Live not only brought 14 days of Championship tennis to the town centre, but also five family-friendly films were screened, the Women’s World Cup semi-final (specially as England were playing) and the cricket world cup final. Turtle Bay set up a cocktail bar, which they ran successfully, to many people’s enjoyment, and there was also an afternoon of incredible live jazz music.
Wimbledon Live was part of the summer Street Live programme of regular events, which are delivered in partnership by Croydon BID and Croydon Council.
Shaun Webster, Head of Operations for Croydon BID, says,
“We’re pleased to see how the Wimbledon Live experience transformed the High Street into an attractive area, where a lot of people of all ages could spend time socialising and watching the Championships. It was great to see the success this year, with so many people enjoying the tennis and the space. Thanks also to both Think Events and Croydon Council for the support they showed for this event.”