Place Marketing

As one of the largest commercial centres outside of central London, Croydon has plenty to offer with its vibrant and varied mix of private and public sector businesses, high street stores and independent traders.

Now the town is also the focus of major change with numerous re-development schemes already under way and massive regeneration in the pipeline. Despite this, Croydon’s image is frequently undermined by often unwarranted, negative views. Improving perceptions and highlighting how the town is changing for the better is therefore high on our agenda to ensure Croydon continues to attract the levels of investment it needs to thrive.

Read on to find out how we are helping to improve perceptions of Croydon.

Monitoring & Evaluation

To gauge how well we're doing against our pledges to make the town a safer, cleaner, more attractive, better promoted, more accessible and a more vibrant place to be, we listen to the views of those who work, live and do business here to help shape future plans.

The results of our consultations with businesses and our annual business and consumer surveys help us to prioritise our resources, while monitoring of service levels, enables us to ensure that standards are maintained.

See for yourself what people have been telling us:

Useful Links:

Croydon BID 2016 Renewal Consultation Results

Useful Download:

2014 Croydon Town Centre Annual Business & Consumer Survey - headline results

2013 Croydon Town Centre Annual Business & Consumer Survey - headline results

PR and Social Media

Through regular, targeted PR and social media activity, Croydon BID works hard to build a positive profile for the town and highlight its broad commercial offer

News, information and regular up-dates are issued via the media and our Twitter feed @CroydonBID on all BID activities and issues relating to the town centre

Useful Links:

See our latest news

See our latest newsletters

Achievements:

15 million reached via national and local press since 2012
160 e-campaigns generated since 2009
6,000+ Twitter followers
9,000 Tweets since 2010

Environmental Improvements

Croydon BID’s town centre branding, welcome banners and hanging baskets bring extra colour and vibrancy to the town, improving its appearance and appeal.

Our year-round floral displays and planting schemes have regularly gained recognition in the prestigious Britain in Bloom awards. We also use innovative approaches to improve the appearance of prominent spaces and empty shops to counter the negative impact they can have on the area and bring life and extra colour to the busy urban area.

Town Centre Christmas Lights

For ten consecutive years, we have transformed North End and adjoining streets into a dazzling winter wonderland with our annual Christmas lights displays and season’s greetings banners, creating a fabulous festive atmosphere in the town.

Our Christmas lights switch-on ceremony has become one of the ‘must see’ events in Croydon’s calendar which thousands of people flock to see each year. Marking the official start of the festive season in Croydon town centre, the event features a colourful and varied mixture of free, family entertainment and features high profile celebrities as well as professional and local entertainers.