Place Marketing
Now the town is also the focus of major change with numerous re-development schemes already under way and massive regeneration in the pipeline. Despite this, Croydon’s image is frequently undermined by often unwarranted, negative views. Improving perceptions and highlighting how the town is changing for the better is therefore high on our agenda to ensure Croydon continues to attract the levels of investment it needs to thrive.
Read on to find out how we are helping to improve perceptions of Croydon.
Monitoring & Evaluation
The results of our consultations with businesses and our annual business and consumer surveys help us to prioritise our resources, while monitoring of service levels, enables us to ensure that standards are maintained.
See for yourself what people have been telling us:
PR and Social Media
News, information and regular up-dates are issued via the media and our Twitter feed @CroydonBID on all BID activities and issues relating to the town centre
- 15 million reached via national and local press since 2012
- 160 e-campaigns generated since 2009
- 6,000+ Twitter followers
- 9,000 Tweets since 2010
Environmental Improvements
Our year-round floral displays and planting schemes have regularly gained recognition in the prestigious Britain in Bloom awards. We also use innovative approaches to improve the appearance of prominent spaces and empty shops to counter the negative impact they can have on the area and bring life and extra colour to the busy urban area.
Town Centre Christmas Lights
Our Christmas lights switch-on ceremony has become one of the ‘must see’ events in Croydon’s calendar which thousands of people flock to see each year. Marking the official start of the festive season in Croydon town centre, the event features a colourful and varied mixture of free, family entertainment and features high profile celebrities as well as professional and local entertainers.
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