Promotional campaigns

As one of the largest commercial centre's outside of central London, Croydon has plenty to offer with its vibrant and varied mix of private and public sector businesses, high street stores, independent traders and our hospitality and night time offer.

Creating and maintaining a more welcoming, relaxing and enjoyable environment for everyone in our town centre is crucial when it comes to increasing Croydon’s appeal, boosting visitor numbers and revitalising the local economy.

The twin challenges of attracting people into our town centre and managing their experience and perceptions of it while in the midst of what was initially expected to be a five-year redevelopment programme have long-since been recognised by our members.

To help revitalise the economy and improve people’s experience and perceptions of Croydon, we are committed to improving Croydon’s reputation as an up-and-coming place in which to invest by utilising new and existing communications platforms to promote everything the town has to offer, whethe rit be indivudually targeted or sector specific campaigns to support our business community.

Our determination is unrelenting as we look to provide pivotal support for Croydon’s London Borough of Culture 2023 celebrations to help raise our town’s profile as one of the most vibrant, sustainable, welcoming and culturally diverse locations in which to be.

In recent years, our activities include:

Treat Out Croydon

Hospitality and the night time economy has generally witnessed a decline locally which has accelerated as a result of COVID-19. As we look to the future, Croydon BID launched Treat Out Croydon.

Developed by Croydon BID, Treat Out Croydon is a campaign aimed at injecting some much needed consumer confidence back into the hospitality and night time economy, promoting the opportunity for those that live, work and visit Croydon to #popoupopin.

With playful messages including: Shake me up before you go go, I wanna dance with somebody, Break away from the takeaway, It's fine to dine and many more, we hoped to offer some humour and enjoyment after what has been a very challenging time.

The campaign produced a serie sof creative assets, GIFs, individual MPEG videos and one full length video designed to support the promotion that our hospitality and night time businesses were open for business. All businesses in the sector were issued the creative asset toolkit to use individually over their platforms.

Croydon BID invested in an online campaign which produced 550,000 advert impressions, 9,000 video views and 1,700 click through links.

Summer and Winter Guides

Working with businesses across the town centre, we created a summer and winter guide for those that live, work and visit Croydon.

We created a 32- page summer guide, promoting all the events, offers and discounts supporting our local businesses, distributing 30,000 to businesses, schools, libraries and residential areas across the town centre and beyond.

In light of the success of the summer guide, we created a 32-page winter guide, of which 15,000 copies were distributed to residents and businesses.

Accessible in both print and digital format, we were committed to increasing the coverage of both guides as we supported the promotion of your business.

Check Out Croydon Content Strategy

In working with you and your business, we have created opportunities to provide you and your business with an added series of platforms upon which to raise your profile.

Reaching a wider audience has been central to our content strategy for Check Out Croydon whether you consider our website, social media platforms or eBulletins.

In 2019-20, we delivered over 142,000 communications across 18 campaigns through our Check Out Croydon eBulletin promoting the very best in promotions, offers, discounts, events and activities to support your business.

Across 2019-2020, we have seen our audience and engagement grow across our social media platforms including Facebook, Instagram and Twitter. Our website, www.checkoutcroydon.com generated 73,000 new visitors, up 108% on the previous year.

Christmas Promotion and Croydon Advent

In 2018, Croydon BID developed and delivered Croydon's Christmas Advent Competition, offering all entrants the opportunity to WIN 24 amazing prizes, donated by our BID levy payers. The competition was FREE to enter.

The likes of House of Fraser, Zara, Starbucks, Debenhams, Marks and Spencer and Boots offered £100 gift vouchers, alongside fantastic prizes from MY PT Studio and Gym, Superdrug and Toy Barnhaus.With food and drink prizes courtesy of Turtle Bay, Basil & Grape, Bagatti’s, Dice Bar and Fairfields Halls and special draws including a trip for two to Edinburgh with accommodation to visit the Edinburgh Gin Distillery, courtesy of Mr Fox; tickets for two to watch the pride of south London, Crystal Palace FC, in action, the Christmas advent competition was a massive hit.

In two years, Croydon BID amassed over 20,000 entries.

We dedicated an entire day of marketing to support across all of our platforms, promoting the business prize being drawn on that day.