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CR Campaign

Transforming vacant units in to spaces that are not only visually appealing to the eye but offer an opportunity to attract further investment into our town centre were the core principles around out CR campaign.

Croydon is proud of its diverse community and as a result, we worked with a number of leading personalities across the borough to develop our CR Champions.

We took six vacant units across the town centre and installed the vibrant Vinyl prints as part of the CR Campaign.

For example, we took the site that was formerly Burtons, which stood prominently at the entrance of the Whitgift centre and looked neglected, and we covered the windows with the creative of the CR campaign, showcasing the inspirational stories of our CR champions.                                                    

BEFORE  AFTER
   

On a key position on George Street, next to McDonalds, we installed the CR creative of Shaniqua Benjamin, poet, writer and community leader. Alongside the black and white portrait photography and CR campaign creative was useful wayfinding information. 

Matthew Sims, Croydon BID, said:

“We hope that the CR photographic campaign will inspire the people of Croydon at a time of major structural change, whilst at the same time provide an improved appearance and coverage to some of the empty shop units of Croydon.”

In conjunction with the window graphics the concept needed to contain wayfinding elements that helped direct visitors to the town to key landmarks and travel destination hubs. This will later be part of a much larger wayfinding project conducted by Maynards in collaboration with Croydon Council. 

The CR campaign was organised by Croydon BID and supported by Croydon Council.

You can read more about the creative concept behind the campaign at: 

www.tothepoint.co.uk/a-peoples-campaign-for-croydon

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