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Response and Strategy Report 2020-2021

We are all living through unprecedented times with challenges in every direction as we work together to survive the impact of a worldwide pandemic that has left our society and economy reeling from its effects.
Together, we have shown great resilience in finding solutions to some of the most complex challenges facing each and every one of us. We have seen businesses adapting faster than ever before, adjusting business models to meet the needs of the current economic environment we all face.

Croydon BID has played a crucial role in responding to the challenges faced by businesses not just locally but across the country, representing your needs at the very highest level. 

In this report, you can find out how Croydon BID represented you and your business, responded to the crisis, and what changes and adaptations we made to operations to support businesses, including:

  • Raise the Bar Campaign - a detailed overview of the national 'Raise The Bar' campaign, our lobbying campaign to support retail, hospitality and leisure sectors with greater funding; the purpose and the results
  • Critical Communications - the tactical increase in communications, including the establishment of the Covid-19 Hub and the delivery of an effective Covid-19 critical communication strategy
  • Reopening lead partner - the focus, as a lead partner in representing your needs as we led with partners on the reopening of our town centre and in particular the retail, hospitality and leisure sectors
  • Service delivery - the adaptation of other services, such as cleansing, to adjust to the challenges that Covid 19 has brought and offer confidence and a safer environment for people to enjoy
  • Safety signage - how Croydon BID led and delivered an information safety campaign, including the installation of information towers, lamppost surrounds and posters, lamp post banners all offering practical support and reassurance in a positive and vibrant way
  • Visibility, reassurance and confidence - the launch of the Croydon BID Night Rangers, Day Rangers and the voluntary Croydon Champions offering visibility, reassurance and confidence to our busineseses across the day time and night time economy 

What is as important is what happens next and how Croydon BID can and will continue to proactively respond to the unfolding situation to support your business. Like all businesses, we have adapted our approach to suit the current economic challenges we all face.

Like you, we have adapted our business to meet the needs of our businesses in providing you with not just the support but the representation you need during these challenging times and beyond. 

Achievements 2017-2021:

£1.4m £1bn+ 15,000+
Raise the Bar PR value generated, shining a light on need for greater suppport for retail, hospitality and leisure sectors in grant funding secured as a result of our Raise the Bar campaign, changing government policy to support retail, hospitality and leisure Raise the Bar petition signatures, supporting our call for greater financial support for retail, hospitality and leisure
10m 200+ 450+
media reach of our national Raise the Bar campaign combined with support from over 200 partners nationwide items of street signage added to the town centre to support those that live, work and visit our town centre queue markers delivered to support our businesses in the lead up to reopening

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