Each giraffe sculpture will have its own sponsor and be designed and decorated by artists and communities to celebrate Croydon’s extraordinary heritage and cultural diversity.
As a leading employer in the area, Superdrug has been in partnership with Croydon Business Improvement District (BID) for many years and will champion Croydon Stands Tall, one of 14 London Borough of Culture showcase events running from April 2023 to March 2024 to help drive further footfall to the area and support local creative industries.
Superdrug is the second-largest beauty and health retailer in the UK, with over 800 stores across England and Ireland, including 200 in-store pharmacies. One of Croydon’s leading employers, the office is 55,000 sq. foot, spread over six floors and comprises a modern and inspirational environment for the 500 colleagues based there.
Croydon Stands Tall is a project by Croydon Business Improvement District (BID), supported by Croydon, the London Borough of Culture, and the Greater London Authority. Superdrug has a long association with Croydon BID and shares the goal of helping Croydon thrive by supporting and championing the vibrant local culture, so it is regarded as one of the premier destinations in south London in which to work, live, visit, and do business.
We are absolutely thrilled to be working with Superdrug as presenting partner of Croydon Stands Tall. Superdrug are intrinsically linked to Croydon through their long-standing heritage with the borough, and they place significant value on supporting our people and communities. Once again, Superdrug are demonstrating their commitment to supporting those that live, work, and visit Croydon as we look forward to hosting the London Borough of Culture 2023. Croydon Stands Tall is, and will be, an incredibly fun, vibrant, and rewarding art trail for all. It’s time to get behind ‘This is Croydon’!