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Thrive
Our aim is for Croydon to evolve into a modern, thriving, ambitious, and vibrant destination in which businesses can be proud to invest in.
Improving people’s perceptions and experiences of Croydon is important to us.
Through maximising new opportunities and building on the key cornerstones of our business plan, our aim is for Croydon to evolve into a thriving destination.
We will represent, lobby and advocate for long-term change and improvement to support Croydon’s business community.
To address the issues that are of increasing concern to our members, we will:
Influence future regeneration plans and overall vision for our town centre
Greater clarity and certainty over plans for the town centre’s redevelopment is important for those that live, work, and visit Croydon.
We will impress the need for a clear and realistic action plan which draws on existing resources to instil a fresh direction, renewed confidence in Croydon’s future and a commitment to sustainable growth.
Certainty creates confidence. Confidence creates growth. Growth must be sustained through a shared vision that we can all support.
Promote Croydon
We will continue to build on Croydon’s growing reputation as an up-and-coming place to be, by promoting the areas unique qualities, characteristics, diversity, and history. Working together with our members and partners, we will seek out opportunities to raise and maintain our town’s profile and counter negative opinions to enhance people’s perceptions and experience and provide investors with the confidence they need.
Explore new and alternative uses
Working together with stakeholders, partners, and Croydon Council we need to re-activate under-used, vacant town centre spaces. Our focus will be to support the transformation of our high streets into innovative areas that deliver on the need for a multi-functional reimagined town centre that increases the area’s overall vibrancy and attractiveness.
We will commission an independent study to identify alternative uses for vacant spaces across the town centre to help revitalise our spaces, identifying opportunities for short- and medium-term growth.
Support retail, hospitality, and leisure
To ensure our evening and night-time economy sector is better informed and well-placed to thrive in the future, we will commission an independent study, working with partners, to understand the needs, expectations and demands of those that visit, work, and live in the area to identify potential opportunities for the future.
We will commission an independent study to identify alternative uses for vacant spaces across the town centre to help revitalise our spaces, identifying opportunities for short- and medium-term growth.
Support the reclassification from Zone 5 to Zone 4
Croydon’s strong transport network is a significant competitive advantage. Our transport network will play a significant role in Croydon’s revival and recovery.
To achieve sustained recovery, we will support the reclassification of the town centre’s two main train stations from Zone 5 to Zone 4. We will support partners and stakeholders to undertake and deliver an economic impact study showcasing the long-term benefits of change in transport policy. We will ensure the views of our business community are represented and we will maintain a constant pressure on this issue.
Attract inward investment
To stabilise our high streets, we must consider both the recruitment and retention of our current and potential offer for those that live, work, visit trade and invest in our town centre.
Croydon is an attractive proposition for investors from all sectors given its transport network, population, and in particular, the opportunity for development in the town centre. Working with partners, we will independently support the need for greater focus and investment into inward investment, translating an agreed vision for the town centre into deliverable results, repositioning Croydon as a destination of choice.
As we look to the future, it is essential that we collaborate to leverage Croydon's growth potential and enhance its appeal to investors. Croydon BID has outlined clear and strategic plans for recovery, including an economic impact study on the reclassification of our main train stations from Zone 5 to Zone 4. This reclassification is expected to significantly increase Croydon's attractiveness as an investment opportunity.