Meet The Team

The Croydon BID team are a dedicated group of individuals committed to delivering a wide range of projects and initiatives that make Croydon a better place to live, work, and visit.
Our Board of Directors and Observers is made up of representatives from a range of local businesses, who play a key role in shaping the direction of Croydon BID. They bring a range of skills and expertise to the table. We’re always happy to hear from our members, so please don’t hesitate to get in touch if you have any questions or feedback.

Meet the Chair of Croydon BID

Croydon Business Improvement District (BID) is pleased to welcome Joanne Bailey, Centre Manager of Centrale Shopping Centre and Whitgift Shopping Centre, as the Chair of the Board of Directors.

Jo is a respected business leader with a strong progressive career in estates and retail management. Having grown up and dedicated much of her working career to date to Croydon, Jo is passionate about the future and the success of the town centre.

Joanne Bailey, new Chair of Croydon BID


Matthew Sims

Chief Executive Officer
Matthew leads Croydon BID alongside the Board of Directors, setting strategic direction and ensuring value for all levy payers, partners, and stakeholders. His focus is on delivering positive outcomes for Croydon Town Centre through the BID’s core principles.

Shaun Webster

Director of Operations
Shaun oversees key operational aspects of Croydon BID’s delivery plan, enhancing the safety, security, and overall aesthetics of the town centre. He also drives a vibrant events programme to attract residents, workers, and visitors to Croydon.

Keely Dench

Business Engagement & Place Manager
Keely leads business engagement for Croydon BID, fostering strong, valuable relationships with levy payers. She develops projects and initiatives to keep businesses informed and involved in the ongoing developments within the town centre.

Kayleigh Paget

Marketing & Communications Manager
Kayleigh drives the marketing and communications strategy for Croydon BID. Through both B2B and B2C channels, she supports all BID projects, events, and services, and promotes the business community through positive place marketing that highlights the vibrant offerings of Croydon town centre.

Sinead Johnston

Office Administrator
Sinead manages daily office operations and provides administrative support across the Croydon BID team. As the first point of contact for enquiries, she assists residents, workers, and visitors. Sinead also supports the Chief Executive with financial administration.

Liam Magee

Digital Marketing Assistant
Currently studying Digital Marketing BSc (Hons) at London South Bank University, Liam supports the Marketing & Communications Manager by contributing to B2B and B2C digital marketing initiatives for Croydon BID. He assists with content creation for social media, the website, and monthly e-bulletins.

Jayde Gayle-Walters

Operations Executive
Jayde delivers operational services and initiatives to meet the needs of Croydon’s business community. She collaborates with partners and stakeholders to enhance town centre safety and revitalisation, managing projects like the Business Crime Reduction Partnership, Radio Link. and Street Rangers.


Joanne Bailey

Centre Manager, Centrale Shopping Centre

Andrew Taylor

Vice Chair
Managing Director of Bart & Taylor

Caroline King

Board Member
Head of People, Superdrug

Dana Grey

Board Member
Interim Chief Risk Officer, Pension Protection Fund

Ian Stephenson

Board Member
Owner, McDonalds Franchisee (ILS Operations Ltd)

Janet Borrow

Board Member
Company Secretary, Croydon BID

Mayor Jason Perry

Board Member
Executive Mayor, Croydon Council

Nick Smith

Board Member
Co-Owner, The Ludoquist

Richard Plant

Board Member
Partner (Head of South London, Surrey & Kent), Stiles Harold Williams

Tony Hardstone

Board Member
Property Manager EUNA, Mott MacDonald

Andrew Owen

Board Member
Croydon Campus Team Leader, Home Office

Ben McLaughlin

Board Member
Chief Operating Officer, BOXPARK

Adam Smith

Board Member
Strategic Development Director, Unibail-Rodamco-Westfield

Leah Thompson

Board Member
Local Director, HSBC


Carol Squires

Head of Economic Development, Croydon Council

Laura Dutton

Partner, DSK Partners LLP

Nick Hibberd

Corporate Director Sustainable Communities, Regeneration & Economic Recovery, Croydon Council

Sean Dorman

Partner, Bryden Johnson

Chief Inspector James Weston

Croydon Metropolitan Police