Meet the Team

The Croydon BID team is a passionate group of individuals driving projects that make Croydon a better place to live, work, and visit.

Guided by our Board of Directors and Observers – local business representatives bringing diverse skills and expertise – we’re focused on making a real impact.

At the heart of Croydon BID is a passionate and driven team working to deliver impactful projects and initiatives that enhance Croydon town centre for everyone who lives, works, or visits here.

Supporting this work is our Board of Directors and Observers – a collective of local business representatives who help shape the strategic direction of the BID. Their diverse experience and insight are key to ensuring we stay focused on what matters most to our members.

Our Chair, alongside the Board and team, plays a vital role in championing Croydon’s growth, driving collaboration, and ensuring the BID delivers real value for the town centre.

We’re here for our members, and we always welcome your thoughts, feedback, and ideas – so don’t hesitate to get in touch.

Meet the Chair of Croydon BID

Croydon Business Improvement District (BID) is pleased to welcome Dana Grey, Chief Risk, Governance and Legal Officer of the Pension Protection Fund (PPF), as the new Chair of the Board of Directors.

Dana brings a wealth of experience to the position, having held senior roles in governance, risk management, and diversity since joining the PPF in 2009. Her leadership has been instrumental in shaping the organisation’s strategic direction.

THE BID

Matthew Sims

Chief Executive Officer

matthew.sims@croydonbid.com

Matthew leads Croydon BID in partnership with the Board of Directors, setting the organisation’s strategic vision and ensuring it delivers maximum value to levy payers, partners, and stakeholders. He represents, lobbies, and advocates for the business community to drive long-term change and improvements that support Croydon’s economic growth. With a clear focus on delivering positive, measurable outcomes, Matthew champions initiatives that enhance the vibrancy, safety, and growth of Croydon town centre.

Shaun Webster

Director of Operations

shaun.webster@croydonbid.com

Shaun oversees key operational aspects of Croydon BID’s delivery plan, with a focus on managing the organisation’s safety and cleansing portfolio. This includes street and business cleansing operations, the Croydon BID Street Rangers, the Croydon BID Radio Link scheme, and police-funded operations. He also leads on the operational delivery of the BID’s events programme. Shaun’s work plays a key role in enhancing the safety, security, and overall appearance of the town centre.

Keely Dench

Business Engagement & Place Manager

keely.dench@croydonbid.com

Keely leads business engagement for Croydon BID, fostering strong, valuable relationships with levy payers. She develops projects and initiatives to keep businesses informed and involved in the ongoing developments within Croydon town centre. Keely also leads on the BID’s greening portfolio, delivering planting schemes and initiatives that add colour, vibrancy, and improve the overall look and feel of the town centre.

Kayleigh Paget

Marketing & Communications Manager

kayleigh.paget@croydonbid.com

Kayleigh leads the marketing and communications strategy for Croydon BID, supporting all projects and services across both B2B and B2C channels. She promotes the business community through positive place marketing that showcases the vibrant and diverse offerings of Croydon town centre. She also oversees the BID’s festivals and events portfolio, delivering engaging experiences that celebrate local talent and creativity while bringing energy and life to the town centre.

Sinead Johnston

Business Operations Executive

sinead.johnston@croydonbid.com

Sinead manages daily office operations and provides essential administrative support across the Croydon BID team. As the first point of contact for enquiries, she assists residents, workers, and visitors with professionalism and efficiency. Sinead also supports the Chief Executive with financial administration and plays a key role in supporting operational functions, including the cleansing and Radio Link portfolios, helping to ensure smooth delivery and coordination across these areas.

Liam Magee

Digital Marketing Assistant

liam.magee@croydonbid.com

Currently studying for a BSc (Hons) in Digital Marketing at London South Bank University, Liam supports the Marketing & Communications Manager in delivering B2C digital campaigns for Croydon BID. He is responsible for content creation across social media, the website, and monthly e-bulletins, helping to engage key audiences and support the local business community.

THE BOARD

Dana Grey

Chair

Chief Risk, Governance, and Legal Officer, Pension Protection Fund

Andrew Taylor

Vice Chair

Managing Director of Bart & Taylor

Caroline King

Board Member

Head of People, Superdrug

Sam Hanmer

Board Member

Executive Director for Stakeholder Engagement & Skills, Croydon College

Phil Crawley

Board Member

Centre Manager, Centrale and Whitgift Shopping Centre

Ian Stephenson

Board Member

Owner, McDonalds Franchisee (ILS Operations Ltd)

Janet Borrow

Board Member

Company Secretary, Croydon BID

Roisha Hughes

Board Member

Chief Executive Officer, The Whitgift Foundation

Mayor Jason Perry

Board Member

Executive Mayor, Croydon Council

Nick Smith

Board Member

Co-Owner, The Ludoquist

Richard Plant

Board Member

Partner (Head of South London, Surrey & Kent), Stiles Harold Williams

Tony Hardstone

Board Member

Property Manager EUNA, Mott MacDonald

Neil Prior

Board Member

Croydon Campus Communications, Home Office

Ben McLaughlin

Board Member

Chief Operating Officer, BOXPARK

Adam Smith

Board Member

Strategic Development Director, Unibail-Rodamco-Westfield

Leah Thompson

Board Member

Local Director, HSBC

Deborah Bowen

Board Member

Campus Director, London South Bank University

OBSERVERS

Marlon Bruce

Observer

Head of Economic Growth, Croydon Council

Sean Dorman

Observer

Partner, Bryden Johnson

Chief Inspector James Weston

Observer

Croydon Metropolitan Police

Inspector Miriam Chapman-Rosenfeld

Observer

Croydon Metropolitan Police

Nazeya Hussain

Observer

Corporate Director, Croydon Council

Meet the Team

Meet the Chair of Croydon BID

THE BID

Matthew Sims

Shaun Webster

Keely Dench

Kayleigh Paget

Sinead Johnston

Liam Magee

THE BOARD

Dana Grey

Andrew Taylor

Caroline King

Sam Hanmer

Phil Crawley

Ian Stephenson

Janet Borrow

Roisha Hughes

Mayor Jason Perry

Nick Smith

Richard Plant

Tony Hardstone

Neil Prior

Ben McLaughlin

Adam Smith

Leah Thompson

Deborah Bowen

OBSERVERS

Marlon Bruce

Sean Dorman

Chief Inspector James Weston

Inspector Miriam Chapman-Rosenfeld

Nazeya Hussain

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