Meet the Team

The Croydon BID team are a dedicated group of individuals committed to delivering a wide range of projects and initiatives that make Croydon a better place to live, work, and visit.
Our Board of Directors and Observers is made up of representatives from a range of local businesses, who play a key role in shaping the direction of Croydon BID. They bring a range of skills and expertise to the table. We’re always happy to hear from our members, so please don’t hesitate to get in touch if you have any questions or feedback.

Meet the Chair of Croydon BID

Croydon Business Improvement District (BID) is pleased to welcome Dana Grey, Chief Risk, Governance and Legal Officer of the Pension Protection Fund (PPF), as the new Chair of the Board of Directors.

Dana brings a wealth of experience to the position, having held senior roles in governance, risk management, and diversity since joining the PPF in 2009. Her leadership has been instrumental in shaping the organisation’s strategic direction.

Dana Grey, Chief of the Board of Directors, Croydon BID

THE BID

Matthew Sims

Chief Executive Officer
matthew.sims@croydonbid.com
Matthew leads Croydon BID alongside the Board of Directors, setting strategic direction and ensuring value for all levy payers, partners, and stakeholders. His focus is on delivering positive outcomes for Croydon town centre through the BID’s core principles.

Shaun Webster

Director of Operations
shaun.webster@croydonbid.com
Shaun oversees key operational aspects of Croydon BID’s delivery plan, enhancing the safety, security, and overall aesthetics of the town centre. He also drives a vibrant events programme to attract residents, workers, and visitors to Croydon.

Keely Dench

Business Engagement & Place Manager
keely.dench@croydonbid.com
Keely leads business engagement for Croydon BID, fostering strong, valuable relationships with levy payers. She develops projects and initiatives to keep businesses informed and involved in the ongoing developments within Croydon town centre.

Kayleigh Paget

Marketing & Communications Manager
kayleigh.paget@croydonbid.com
Kayleigh drives the marketing and communications strategy for Croydon BID. Through both B2B and B2C channels, she supports all BID projects, events, and services, and promotes the business community through positive place marketing that highlights the vibrant offerings of Croydon town centre.

Sinead Johnston

Office Administrator
sinead.johnston@croydonbid.com
Sinead manages daily office operations and provides administrative support across the Croydon BID team. As the first point of contact for enquiries, she assists residents, workers, and visitors. Sinead also supports the Chief Executive with financial administration.

Liam Magee

Digital Marketing Assistant
liam.magee@croydonbid.com
Currently studying Digital Marketing BSc (Hons) at London South Bank University, Liam supports the Marketing & Communications Manager by contributing to B2B and B2C digital marketing initiatives for Croydon BID. He assists with content creation for social media, the website, and monthly e-bulletins.

THE BOARD

Dana Grey

Chair
Chief Risk, Governance, and Legal Officer, Pension Protection Fund

Andrew Taylor

Vice Chair
Managing Director of Bart & Taylor

Caroline King

Board Member
Head of People, Superdrug

Ian Stephenson

Board Member
Owner, McDonalds Franchisee (ILS Operations Ltd)

Janet Borrow

Board Member
Company Secretary, Croydon BID

Mayor Jason Perry

Board Member
Executive Mayor, Croydon Council

Nick Smith

Board Member
Co-Owner, The Ludoquist

Richard Plant

Board Member
Partner (Head of South London, Surrey & Kent), Stiles Harold Williams

Tony Hardstone

Board Member
Property Manager EUNA, Mott MacDonald

Ben McLaughlin

Board Member
Chief Operating Officer, BOXPARK

Adam Smith

Board Member
Strategic Development Director, Unibail-Rodamco-Westfield

Leah Thompson

Board Member
Local Director, HSBC

Deborah Bowen

Board Member
Campus Director, London South Bank University

OBSERVERS

Carol Squires

Observer
Head of Economic Development, Croydon Council

Sean Dorman

Observer
Partner, Bryden Johnson

Chief Inspector James Weston

Observer
Croydon Metropolitan Police

Inspector Miriam Chapman-Rosenfeld

Observer
Croydon Metropolitan Police

Nazeya Hussain

Observer
Corporate Director, Croydon Council