Working side by side with the Board of Directors, my role is to determine the strategic direction of Croydon BID. My objective is to engage with all levy payers, partners and stakeholders to ensure value is added. Focusing on the five principles we have determined as part of our term, I will work with my team to deliver positive results for Croydon Town Centre.

My focus is on leading, developing and delivering on key operational aspects of the Croydon BID delivery plan. My role concentrates on improving the safety and security and look and feel of the town centre through our many services and initiatives. To bring vibrancy and energy to Croydon town centre, I deliver a programme of events aimed at attracting those that live, work and visit Croydon.

Working with you, our levy payers, developing strong valuable relationships that add value to your business is my primary concern. I lead on all business engagement activities for Croydon BID, developing the projects and initiatives aimed at keeping you up to date and informed on our activities and changes to your town centre.

I’m responsible for leading all Croydon BID marketing campaigns, communications activities, and content development. I support the business community with marketing and promotional campaigns while managing the production and delivery of all event marketing collateral, creating content for our websites and social media channels, writing media releases, and delivering any other marketing or communication requirements. Working with our many partners, I lead on the development of campaigns that support the positive messaging of our growing town centre.

I provide the day-to-day office management and administration, working with all members of the Croydon BID team to make sure they are supported if and when they need it. For many, I am the first point of contact for those contacting Croydon BID and will assist with all enquiries from people that live work or visit Croydon town centre. Working with the Chief Executive, I provide day-to-day financial administrative support. As the Office Administrator, my day is full and varied in supporting the needs of our members and the business.

Working directly with the Marketing & Communications Manager, I contribute to the effective development, creation and delivery of our digital marketing efforts. Working with the team, I am passionate about optimising our channels for the benefit of our business members and Croydon town centre. I am currently studying Digital Marketing BSc (Hons) at London South Bank University, gaining valuable experience through my role as an apprentice with Croydon BID.