Our Vision and Purpose

Our vision is simple. We strive to make Croydon one of the most vibrant, sustainable, welcoming and culturally diverse locations in south London in which to do business, work, live and visit.

As an independent, business-led, business-funded organisation, we share a common vision with our members and key partners as we look beyond fixing the basics and put in place strategies and plans that will help Croydon town centre to grow and thrive.

As we begin to emerge from national lockdown restrictions and start to fully identify the repercussions that COVID-19 has had on our economy, our vision has recovery of the town centre at its heart.

On your behalf, we are committed to addressing the challenges the town centre faces with practical and innovative solutions, championing your interests on matters that most affect your business.

Through the delivery of innovative projects and services, we will manage not just the fundamental needs but also deliver activities that enliven and enrich our town centre.

Together, we are committed to delivering value to the area in order to build firmer foundations for sustainable economic growth, focusing on four themes:

• Resolve - putting safety first 

• Refresh - freshening up our streets 

• Revitalise - boosting our town centre's appeal

• Represent - championing your interests

• Thrive - broadening our horizons