With over 17 years of dedication to the Croydon business community, Sims has been instrumental in leading Croydon BID through extensive regeneration and adaptation to challenging economic conditions. His influence extends beyond the local sphere as Chair of the Association of Town and City Management for the London region.

Joining Sims in this discussion is Aysha Iqbal, founder of Wize Communications and a former BBC/ITV News Anchor.

Listeners are invited to tune in and watch as Sims and Iqbal explore the current state and future prospects of Croydon town centre.